Now is the era of digitization. As early as a few years ago, many self-published writers and magazine publishers abandoned printed book publishing, and gradually transformed to digital and issued their e-books. This makes us have to think, is there no other way for book printing except transform to ucdm? No, in any case, there is at least one type of printed book that cannot be replaced by e-books and digitized reading, and that is the books that accompany you on the coffee table.
The printed coffee table books are simply “large-format hardcover book printing”, and they are pictorial books or photo books with specific themed pictures as the content. This coffee table hardcover book is growing in the publishing industry and book printing industry. While other book printing is moving towards digitization, paper coffee table books are regard as holiday gifts and home decorations, so coffee table book printing demand is increasing.
“A really well-made coffee table book is like a piece of art. Through the use of color and color repetition and other details, it can be coordinate with and integrate into the whole room, and it makes the room very different.” – Ellen Fisher in “Marketing Operations.”
In the 1950s, Paul Steiner, the founder of Chanticleer Press, created. The earliest printed coffee table book “the photography guide series”. This was the first time that coffee table book printing appeared in the publishing industry. At that time, the print coffee table books with nature as the theme were very popular. So Chanticleer Press has successively publish other series. “Taylor’s Guides to Gardening” and “The Stones of Florence”. In the 1960s, David Brower, president of Sierra Club, propose the idea of “modern coffee table books”. Hoping that the print coffee book could be present to readers in a way similar to a photography exhibition.
The first book in this series is “American Geography”, with photographs and photography provided by Ansel Adams. In the end, around the theme of environmental protection and nature, 20 coffee table ucdm were print and publish. Subsequently, this kind of illustrate book printing expanded from natural themes to other themes. Covering almost every aspect that can be thought of by artists, musicians, cities, and fashion. The printed coffee table book is design for light reading and is one kind of collectible hardcover book printing.
